The European Asia House, also referred to as Asia House, is a new, distinctive element of McKinsey's client service, providing advice and support bridging Asian opportunities and European transformation. Since its inception in September 2004, Asia House has grown from primarily a Chinese-German office to one of around ten nationalities. Located in the economic hub of continental Europe, it serves clients throughout Asia and Europe, with additional projects in the Middle East, Pacific Rim, and North America.
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